Generative Engine Optimization: What Is it and How it Works
Generative engine optimization is quickly becoming an essential online marketing strategy. Let’s look at what it is and how your business can invest in it.
Author:
Quinn Schwartz
Stay sharp in the era of AI discovery
BlogExplore the latest strategies, conversations, and insights shaping AI visibility and the future of search and discovery.
Categories
Blog - Foundations
Posts in Foundations
Brand Visibility in 2025: What It Is & How to Measure It
Brand visibility isn’t just about reach anymore. It’s about being cited, trusted, and present where AI shapes decisions.
Author:
Quinn Schwartz
Analyzing AI Search Engines: ChatGPT, Claude, Perplexity and Gemini
AI search engines are rewriting discovery. Here’s what ChatGPT, Claude, Perplexity, and Gemini mean for brands in 2025.
Author:
Quinn Schwartz